Yardley CurviLicious Mascara Facebook Tab

I am very proud to share a small promotion we (Bester Burke) did for Yardley to announce a new mascara variant called CurviliLicious. The campaign mechanic was to give away 100 of the new mascaras and emphasise the payoff line “Dramatically Curved Lashes”. We decided to use Facebook to facilitate the entries as there was […]